Experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials. But they rarely explain the reasons behind this advice. Below are some of some of the benefits of having a professionally designed logo...
Eight Collateral Marketing Items Every Small Business Needs Over time, you´ll want to provide information about your company to lots of different people, including employees, investors, existing and potential clients and the media. Your company´s success may depend in...
The goal of public relations is to portray your business in the best possible manner. This can range from establishing yourself in the market to doing damage control. Unlike advertising, your goal is not to pay for space in the media but to persuade the media to take...
In today’s information-intensive world, it’s hard for any business to attract potential customers. But promotional products offer a unique opportunity to get your company’s name out to its target market — and keep it there. The promotional items you pick are...
More and more small businesses are finding it essential that they market their products and services online. Customers are increasingly turning to the Web to research companies, compare product features and prices, and to purchase online. A company that does not take...
Every year, thousands of online businesses fail. No business owner plans to fail, but they fail all the same. One of the main reasons for the high failure rate is an over reliance on one marketing channel: the Internet. Marketing isn’t about the medium;...
