Advantages of Television Advertising for Small Businesses
If you can afford television advertising, you can typically benefit in a greater manner than using any other form of media. Your ad, however, needs
to be carefully written and produced to be effective. For that reason, it is often advisable to hire an advertising agency to work with you while
creating a suitable television commercial campaign.
Advantages of advertising on television:
Reach a large demographic audience.
Lends a degree of credibility.
You can establish a specific image more easily.
It allows for much more creativity.
You can establish your presence or introduce a new product very quickly.
The cost of producing a commercial is only a small portion of the overall expense. Buying time on local or national networks will be the bulk of
your cost factor, and like radio, you need to buy in blocks and repeat a commercial many times to the same target audience to be effective. You also
need to carefully study demographics and ratings for various programs and time slots before committing to television advertising.
Establishing an image and accentuating the key selling points or benefits of your product or service through your script are the keys to a
successful commercial. Entertainment and creativity are important factors, provided they do not detract from the product. Many advertisements are
fun to watch, but moments later viewers cannot recall what product was being advertised.
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TV advertising for your business?
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